The materials here are designed to help members of the industry prepare for media interviews and answer questions from customers. The documents include the Real Christmas Tree Board campaign messages as well as general tips and tricks for speaking with the media and consumers.
Resources
Intentional Communications
How to Make the Most of the MomentWatch
Mastering Message Delivery
Mastering Message Delivery, Part 1Download
Mastering Message Delivery, Part 2Download
Mastering Message Delivery, Part 3Download
Mastering Message Delivery, Part 4Download
RCTB 2024 Annual Consumer Survey & General Season Messages Download
About Messages and How to Deliver Them Download
FAQ Fact Sheets
Christmas Tree Fire Safety – Fact Sheet Download
Balsam Wooly Adelgid Talking Points Download
Insects on Christmas Tree – Fact Sheet Download
Spotted Lanternfly – Fact Sheet Download