The materials here are designed to help members of the industry prepare for media interviews and answer questions from customers. The documents include the Real Christmas Tree Board campaign messages as well as general tips and tricks for speaking with the media and consumers.
Resources
Intentional Communications
How to Make the Most of the Moment
Mastering Message Delivery
Mastering Message Delivery, Part 1
Mastering Message Delivery, Part 2
Mastering Message Delivery, Part 3
Mastering Message Delivery, Part 4
Media Interview Guides
RCTB 2025 Annual Consumer Survey and General Season Messages
About Messages and How to Deliver Them
Tips for Speaking with Media
FAQ Fact Sheets
Christmas Tree Fire Safety – Fact Sheet
Balsam Wooly Adelgid Talking Points
Insects on Christmas Tree – Fact Sheet
Spotted Lanternfly – Fact Sheet
