To support the mission of creating greater demand for fresh-cut Christmas trees, the RCTB has funded a promotional campaign in each of the last seven holiday seasons; 2016 – 2022. Millennial families have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.
This past season, we unveiled a new campaign and put a greater emphasis on media relations. We were happy with the results. We hope you enjoy this short video recap.