The Real Christmas Tree Board

Promotion

To support the mission of creating greater demand for fresh-cut Christmas trees, the RCTB has funded a promotional campaign in each of the last six holiday seasons; 2016 – 2021.  Millennial moms (and dads!) have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.

This past season, our research suggested that consumers’ response to the pandemic would drive the popularity of real Christmas trees. This short “highlights” video is a fast-paced and entertaining review of our 2021 campaign….enjoy!


2021 Campaign Quick Links

2021 Video Content
• Campaign Summary Video
• Holderness Family
• Dude Dad
• Converts and Interviews

Campaign Website
• Click Here to view Homepage
• Retail Locator
• Tree Species Guide
• Tree Care and Tips

Content Partners

• Holderness Family
• Dude Dad
• How Does It Grow? (TrueFoodTV)
• Dad, How Do I?

Social Media
• Campaign Facebook Page
• Campaign Instagram Page

Past Season Recaps



Resources: