Promotion

To support the mission of creating greater demand for fresh-cut Christmas trees, the RCTB
has funded a promotional campaign in each of the last eight holiday seasons; 2016 – 2023. Millennial families have
been identified as our target market because our research demonstrates that having children in the home is a major
driver for consumers to consider a fresh Christmas tree.

This past season, we unveiled a new campaign and put a greater emphasis on media relations.
We were happy with the results. We hope you enjoy this short video recap.