The Real Christmas Tree Board

To support the mission of creating greater demand for fresh-cut Christmas trees, the RCTB has funded a promotional campaign in each of the last six holiday seasons; 2016 – 2021.  Millennial moms (and dads!) have been identified as our target market because our research demonstrates that having children in the home is a major driver for consumers to consider a fresh Christmas tree.

This past season, our research suggested that consumers’ response to the pandemic would drive the popularity of real Christmas trees. This short “highlights” video is a fast-paced and entertaining review of our 2021 campaign….enjoy!

2021 Campaign Quick Links

	2021 Video Content • Campaign Summary Video • Holderness Family • Dude Dad • Converts and Interviews
	Campaign Website • Click Here to view Homepage • Retail Locator • Tree Species Guide • Tree Care and Tips
	Content Partners • Holderness Family • Dude Dad • How Does It Grow? (TrueFoodTV) • Dad, How Do I?
	Social Media • Campaign Facebook Page • Campaign Instagram Page

Past Season Recaps