Our real competition is the plastic tree

Our real competition is the plastic tree and not some other farm down the road or in another state. Having lost so much of market share to plastic trees, we have had to band together in a new way to promote our industry and address the decreasing money for research. The Christmas tree checkoff is that new, sustainable, and equitable way. With the resounding win in the second referendum, with Marsha Gray at the helm, and with the good group of Board members, I can’t wait to see what happens in the next 7 years.